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Did you know that currently there are 3,691,710,349 internet users around the globe? That’s a lot of people! This does not stop here as the internet user base is growing at a steady yet rapid pace. The eMarketer in 2020 estimated that digital ad spending is likely to increase from $83 billion in 2017 to […]

For a graphic designer, it is almost mandatory to have a portfolio. It plays a big role in landing you a dream job or to attract new clients. You may already know that you are supposed to publish your most accomplished projects but building a portfolio does not really mean putting up pretty pictures and […]

As the world changed and evolved, so did people’s preferences. The modes of engaging the audience have changed. Don’t we all love those whiteboard animations on YouTube? Not only are they informative but they are quite engaging and get you hooked in no time. Not only do these add life to the monotonous presentations, there […]

Have you ever wondered why businesses invest so much time and money into creating a business card logo? Perhaps, the simplest answer to this question would be because the business cards speak for the business and are likely to leave an impression. However, this is not just it. A business card logo design lets people […]

The Best Ecommerce Web Development Platforms of 2021 Ecommerce has quickly become a prominent method of shopping for consumers in developed – and in fact – even the developing parts of the world. The convenience of ordering things you need online is obviously too good to pass on as people from all generations are getting […]

The Eight Components of Appealing Brochure Design Ideas Since the inception of digital media, particularly the internet, marketing as a field has seen tremendous changes. But even in the most volatile of fields, there are elements that enjoy the privilege of stubborn permanence. Brochure is one such element that has an understated but appreciable value […]

Five Steps for Creating A Successful Explainer Video Having to find the right way to advertise a new product or spread knowledge about a pre-existing one can be quite difficult at times. But there is an incredibly effective way of informing your audience about your product: explainer videos. Explainer video is one of the tools […]

Who doesn’t love a great logo, right? As the digital industry is evolving so rapidly with the passing days, it is crucial for every business to keep their branding updated. A logo is the representation of your business and it should not only be aesthetically beautiful but also should give your brand a strong identity. […]

It is a truism that any small business needs to be visible to prospective customers in order to thrive. Considering that 65% of consumers search online for a product or service before making the purchase decision, the importance of building a visible online presence is higher today than ever before. One of the most effective […]

With the digital world growing at a fast pace, every business – small to large scale – needs to take advantage of digital media for marketing purposes. Paid advertisement plays an important role in promoting businesses online in front of your target audience. Businesses that adopt the latest marketing and advertising techniques are much better […]

If you own a small business, you will need to make informed decisions to reach your goals. Unlike larger corporations, you are not liberty to make mistakes, as it could lead to your business going down under. This is also applies if you’re looking to hire web development services. If you are one of those […]

In general, businesses are having a tough time trying to stay afloat due to the coronavirus pandemic, but that does not mean all is lost. Small businesses have suffered much compared to larger and more successful businesses, and they can only survive this predicament if they dare to think outside the box. While larger businesses […]

It’s Christmas season, the time of the year when companies amp up their branding and marketing efforts to attract the maximum number of customers. There are a myriad of ways you can create hype for the season, but if you aim to refashion your branding in a way that captures the vibe of the holiday […]

Black Friday is the biggest sale of the year and takes place on the next day of Thanksgiving. The longevity of the sale depends on the shop/store owners, some put up the sale only for Friday whereas some extend the sale for more than 4 days. The majority of the stores have discounts of up […]

The time of the year when people of all demographics head to the major outlets, both online and offline, and avail the massive discounts each store has to offer. The Black Friday sale is on the day after the 4 Thanksgiving of the United States of America. Tips for Marketing The first and foremost thing […]

Shifts in consumer behavior encourage eCommerce retailers to come up with new strategies, and this applies to Black Friday as well. How can retailers brace for a potential surge or dip during Black Friday? To help retailers prepare for Black Friday, this guide will provide effective strategies that will improve customer engagement, average order value, […]

Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other Tom, Dick and Harry, Inc. on the block. And your brand identity design? It’s what shapes your company.But what exactly is brand identity? What does it have to do […]

Search engine optimization or SEO is a very important aspect of any business website. Previously, only a few businesses with large turnovers needed SEO in order to remain ahead of the competition. Search Engine Optimization allowed their website to remain within the highly coveted slots in the search engine results page. Things have completely changed […]

Benefits of Hiring Professional Logo Design Company   There are various aspects of establishing and running a business. First of all, you must search for a catchy name. Next, you need to create a logo for your business. The logo is not just a phrase or a symbol, it is the face of the business. […]

The month of October is all about Halloween, a day full of activities like trick-or-treating, carving jack-o-lanterns, festive gatherings, donning costumes, and eating treats. Halloween is widely celebrated on 31st October across the globe. Because of Halloween, October has turned into a month full of discounts and deals. As soon as October arrives, nearly every […]

The name Fanta requires no introduction. It is a brand which is easily recognizable all over the globe. The soft drink brand has come a very long way since its inception and initial production during WWII. Fanta was introduced within a limited European market where it was supposed to serve as a substitute for its […]

Are you looking for ways to grow your online business in 2020? Are you short on resources to make that happen? Fear not, as there are many ways you can go about growing your business by taking small and straightforward steps. However, this will only work if you are willing to go the extra mile […]

It is unlikely you will come across a brand without a logo. A logo plays a vital role in regard to how customers perceive brands. For this reason, it is only logical for any business to have an exceptional logo. But what is an exceptional logo all about, and how to create one? Fear not, […]